Posted by Ravneet Singh on March, 12, 2026

-Ravneet Singh
March 12, 2026
The answer to the first question lies in how much you value working with an expert, over saving little money. It lies in your answer to the question that would you prefer proper documentation of your sale/purchase, and invest your funds vis-a-vie your pocket and tax returns, or would you rather risk it all by falling prey to abundant online information presented without direction and insight.
Because in Real Estate, it is wise to take the route often taken, i.e. work with an experienced professional who will safeguard your interests and help you invest strategically.
Why?
At the mere basics, a buyer merely wants information on properties on sale. But what one truly needs is direction on where and how to invest; guidance regarding the cons and pros of investing in certain areas and properties, and their market prices; legal and documentary information concealed beneath the attractive makeover of a property; and most importantly, someone who will negotiate strongly and secure a good deal.
So let’s burst the first myth of buying without an intermediary (broker) outright:
This is where the new-age attractive online platforms come in. These platforms give a glimpse into the market pricing but also support deals without mediation by professionals. For a first-time buyer, such information can be confusing due to its unstructured format. They show properties, but fail to discuss their valuation; or differentiate between new and stale listings. They fail to discuss legal issues that could harm the buyer’s interests, and can’t be held accountable right after a click.
Therefore, to depend completely on online information is akin to taking a plunge into information influx and swimming in the deep ocean unassisted and without experience.
Now, given the unregulated nature of the RE field in the country, inexperienced side-business-agents can be found in every fourth home. They offer a ‘golden chance’ deal hoping to make a quick buck from your pocket. Such individuals have nothing to lose, because they never had a RE business to begin with. And when things to awry, they easily bail-out and claim they were only helping you in your search for a property. The possibility of swindling a large sum of money from gullible buyers in a single deal attracts many such malfeasants.
So where to find professional brokers:
A professional Real Estate (RE) relationship advisor works very differently.
He is much like your advocate in the court of law, a CA looking at your finances, a dentist about to work around your molar tooth, or your paediatrician when going to the hospital to deliver a child. Such an individual comes with sincerity, trustworthiness, is conscientious and known as knowledge bank on Real Estate in his area.
Step one:
Do your due diligence:
Despite the complex nature of Real Estate deals, one should never fail to do proper research of his RE needs on his own. Research online, and offline, whether it is your first house, business expansion, or investment focussed on returns. Your own due diligence to understand your needs is a must.
Then, ask for reference to a trustworthy Real Estate agent.
Your advisor:
Look for a Real Estate agent who has developed a niche in the area of your interest. Seek guidance regarding where to invest, upcoming projects, prices, legal formalities, documentation, banking, applicable government laws and desirable features vis-a-vie your needs.
What to look for in your real-estate advisor?
Experience: A professional RE agent will have deep knowledge of the market in his local area. His long-standing experience of the field will give an insight into past RE trends, and future growth prospects. Online portals unfortunately lack in the trait.
Track record: Look at the track-record of the advisor. In contrast to seasonal unreliable individuals, a professional broker usually works in a particular area for years together with a dedicated office, government license, and most-importantly, an image of reliability among residents and his peers.
Ethical practice: A reliable agent would offer a balanced deal- a win-win situation for both- the buyer and the seller. Remember, a wrong Real Estate deal can leave you with lengthy legal and financial issues- sometimes extending for years. Therefore, a professional agent will always prefer ethical practice over short-term gains at another your expanse.
A complete advisory package: Your agent shouldn't be restricted only to showing you a property. He should also hold strong knowledge of government norms, documentation and charges, bank processes and management of funds and should close the deal in a smooth manner.
At Veerji Estates, you will find us working on the above ideals. We have spent 20 years helping families with their Real Estate needs in Mohali. We coach decision making rather than acting as mere sales persons. We ensure you do not invest based on whims, but understand the nitty-gritties of the deal. We explain the difference between your wants and your needs, and strike a balance between speedy and cautious steps toward deal closures. Most importantly, we prioritise transparency and help you invest with clarity and confidence.
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